NINJOO'S LOVE FOR CRAFTSMANSHIP
![NINJOO'S LOVE FOR CRAFTSMANSHIP](http://ninjoo.com/cdn/shop/articles/craftsmanship_2_1024x415.png?v=1619510295)
When you love what you do you are defined by passion, patience, persistence, attention to detail, and a natural interest to improve. These are essential qualities of great craftsmanship and the qualities needed to make products that are more than a trading commodity in today's mass-market. Craftsmanship is also a manifestation of cultural heritage passed down from one generation to another.
Why is craftsmanship important to us?
True craftsmen care about their work in a way a machine doesn't. The limited few that exist in today's fast-paced world dare to care and invest time in improving the quality of their products beyond your average industrial quality control. If you ever held a Bredder Balance Board, you would feel the passion for perfection and aesthetics that went into manufacturing it. From sourcing the best, sustainable birch wood, to the 10-layer construction, to the carefully worked out fingerprint of the wood, the craftsman who produced it wants to give you more than a board: a product you can form a deep connection with.
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Also, it would be a sad loss for mankind if skills that were developed and improved over generations were to just disappear one day. Avora Life, now a manufacturer of high-quality beach paddles, has a more than 100-year-old tradition in woodcraft and quality furniture. You can see this tradition in every set of paddles; contemporary design paired with an age-old understanding of material and crafting process required to produce timeless and long-lasting products.
Finally, true craftsmen nowadays have an inherent respect for raw materials and their sustainability. RS Barcelona, award-winning manufacturer of what they call intense living experiences, abides by the philosophy that a product's durability is the essence of sustainability. Their products are made to last, something only skilled craftsmen can achieve and thereby defy today's throwaway mentality.
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We at Ninjoo will keep looking out for products that have proudly been created by craftsmen, old and new.
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