Zumi is rooted in Saudi heritage and shaped by a new generation of creators who believe that meaningful design can emerge from the Gulf and speak to the world. The brand draws inspiration from the region’s landscape, its rhythms of movement, and its culture of hospitality and resilience — reinterpreting these influences through a contemporary, forward-looking lens.
As a homegrown Saudi initiative, Zumi represents more than a business story. It is part of a broader movement of local brands redefining what modern design from the Kingdom can look like — authentic, considered, and deeply connected to place. Every collection reflects pride in origin and a commitment to building locally driven ideas into globally relevant experiences, created here, for here, and beyond.