In 2018, a simple napkin sketch ignited a revolution. Tired of the sea of boring, ultra-serious fitness gear, Natalie and Max created Bala—a brand that brought modern, fun, and creative energy into the fitness world.
Then came Shark Tank, and Bala didn’t just make waves; it took the world by storm. Now, there are two kinds of people: Bala lovers and everyone else. Because in a Bala studio, you don’t just work out—you make a statement.