Futah

Beach Towel WWF | Hippocampus

WHY WE LOVE IT

Limited edition of 250 units.

Product developed in collaboration with WWF.

The chameleon is a typically Portuguese species with a threatened presence and 10% of sales of this product revert to WWF projects to support its protection.

futah® is made with a unique fabric, inspired by traditional Arab towels. With the utmost respect for this ancient art, the brand reinvented the concept, perfecting the composition of the fabric and developing original patterns inspired by the Portuguese beaches we grew up on. The outcome is a light and resistant towel composed from 100% cotton, that dries fast and yet occupies very little space — perfect for hot days and cool nights.

All materials used in the production are carefully selected and factories are certified with STANDARD 100 by OEKO-TEX® guaranteeing the best practices of the textile industry.

SIZE & SPECS

ABOUT THE BRAND

Futah started in 2012 in Portugal and is a family business. 2 sisters and their cousin, who after a trip to Africa decided to create the perfect beach towel. Their philosophy is all about respecting nature and freedom not because it is fashionable but because it is truly what they believe in and what motivates them.