The Fitness Files: unrolling the mat on local fitness initiatives, one studio at a time—Pure Motion Studio Edition
Pure Motion Studio
Dubai, United Arab Emirates
At ninjoo, we believe in the power of visionaries—those who don’t just follow trends but set them, who create spaces and ideas that inspire others to move, connect, and thrive. Pure Motion is one such story. Nestled in the heart of Jumeirah Golf Estates, this boutique studio is more than a fitness destination—it’s a carefully crafted retreat where wellness and community intertwine. With a focus on movement and mindfulness, Pure Motion stands as a testament to what’s possible when passion meets purpose. Here is the founder's story:
1. Can you share the story behind the founding of your studio?
Pure Motion is a brand-new studio established to address the growing need for balance and wellness in Dubai's fast-paced lifestyle. Located within the residential community of Jumeirah Golf Estates, in the stunning building ONE at Jumeirah Golf Estates, the studio was born out of a desire to create a sanctuary for well-being. Pure Motion aims to foster a sense of belonging and connection, welcoming anyone eager to explore their fitness journey. The studio offers a haven not only for community residents but also for those seeking to escape the bustling city life and immerse themselves in a serene environment. Built on the belief that wellness should be accessible, inclusive, and deeply rooted in the community it serves, Pure Motion is dedicated to enriching lives through movement and mindfulness.
2. What makes your studio unique compared to others in the area?
Pure Motion is proud to be the only boutique studio in the community offering a combination of yoga, Reformer Pilates, and mat Pilates all under one roof. Every detail of the studio has been thoughtfully designed to create a warm, inviting, and luxurious experience, with dedicated spaces tailored to the unique classes and services we provide. Our spacious Reformer Pilates room, equipped with state-of- the-art Merrithew V2 Max reformers, offers clients the opportunity to fully immerse themselves in the essence of true Pilates.
At Pure Motion, community is at the heart of everything we do. We strive to create a supportive and inclusive environment where clients can connect with like-minded individuals while working towards their wellness goals. Unlike larger gyms or studios, we keep our class sizes small to ensure personal attention and meaningful interactions. Our unique spaces reflect personality and individuality, offering customized classes designed specifically for the needs of the community. Whether you’re experienced or stepping onto the mat for the first time, Pure Motion welcomes you with open arms, ensuring no one ever feels intimidated. At Pure Motion, everyone belongs.
3. How do you ensure the quality and effectiveness of your classes and instructors?
Pure Motion is dedicated to delivering exceptional quality in both instruction and client experience. Our instructors are carefully selected for their certifications, expertise, and passion for teaching, ensuring that every class is led by professionals who inspire and motivate. Each session is thoughtfully designed to accommodate various skill levels, allowing every participant to feel both challenged and supported on their fitness journey.
With a strong emphasis on small class sizes, Pure Motion prioritizes personalized attention, enabling our instructors to provide tailored guidance and help clients achieve their goals more effectively. We continuously gather and evaluate client feedback to refine our offerings and maintain their relevance and impact.
Our commitment to excellence extends to the equipment we use. We meticulously curate every piece, choosing only brands we trust and believe in. For example, our studio proudly features a range of products from Bala, known not only for their aesthetics but also for their exceptional quality. This attention to detail reflects our mission to create a space where every element enhances the overall experience, ensuring our clients feel valued and empowered.
4. Can you share a memorable success story or testimonial from one of your clients?
We are preparing to open our doors and begin creating success stories that will resonate within our community. At Pure Motion we want to help clients achieve not only physical transformation but also a profound sense of mental and emotional well- being. We envision our studio as a space where individuals can build confidence, discover strength, and cultivate balance in every aspect of their lives. We can’t wait to welcome our clients and guide them on a journey of growth and empowerment, one class at a time.
5. What upcoming events, workshops, or special programs are you most excited about?
We’re working on a series of exciting workshops and events as part of our extended soft launch. To celebrate, we’re offering complimentary classes giving everyone the perfect opportunity to explore the Pure Motion spaces, connect with our vibrant community, and kick-start their fitness journey with us. Adding to the excitement, we’re collaborating with Activeist, a sustainable clothing brand that shares our passion for people, the planet, and movement, for an exclusive in-studio activation. There’s no better time for new clients to discover Pure Motion and embark on their journey to a healthier, stronger, and more empowered self. Join us and be part of something extraordinary!
+971 54 2336404
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