Who are the unsung heroes of your fitness routine? Your socks!

You should know by now that ninjoo has a thing for products that are not run-off-the-mill, and Gym Sox fits our mantra like a glove - pardon, like a sock. You probably do a bit of matching when you decide on your gym outfit, but when it comes to socks it's what is most accessible in your drawer. It's time to make your sock drawer a treasure trove of motivation with socks that are like a trusted workout sidekick, ensuring your feet stay dry, comfortable, and blister-free, so you can focus on conquering those lunges and jumps without any slip-ups. Gym Sox are super comfortable and made in the UAE which satisfies our desire to showcase brands from the Middle East region.

Plus, they come in cheeky designs that say, "Excuses Don't Burn Calories" - and cheeky we like!